Richy D Alexander, CEO and Founder of Davidson PR & Communications (DPC), a Kochi based PR agency, possesses a wealth of expertise in Public Relations, Public Affairs, Reputation Management and Crisis Communication. Driven by his company’s motto ‘Positively Possible’ he believes PR is an art of storytelling and every story conveyed should be worth listening to. He has managed to provide consistent and improved public relations and communication services to over 300 clients across national and multinational companies in a brief span of time.
Richy has over 11 years of experience in public relations and journalism. Since the inception of DPC in 2012 he has been illuminating varied brands with an emphasis on strong execution and the highest ethical standards. His holistic approach in all activities landed him as one of the most sought-after PR professionals in Kerala with clienteles from various verticals which include Automobile, Technology, Start-up, Hospitality, Healthcare, Education, Sports, FMCG, Luxury, Politics & Election campaigns.
As someone who regards social life, he enjoys networking and travelling. Being a health enthusiast, he is in to swimming, skipping and jogging and is drawn to the company of good books.
He completed his bachelor’s degree in English Literature from Catholicate College, Pathanamthitta, Kerala and his post-graduation from Indian Institute of Journalism and New Media, Bangalore (IIJNM). Richy D Alexander worked in Bombay right afterwards, with CNN IBN Infomedia 18, a part of the Network 18 group. He topped off his journalism stint with The New Indian Express in Trivandrum, before turning into full time Public Relations consultant. His other work experiences include Head – PR and Brand Publicist, Salt Mango Tree Creative Marketing Communications, Kochi, Senior Executive, Thought Factory People Relations, Trivandrum and as a Reporter in Log.India Magazine, Mumbai.
Sonu Jayakumar brings in her diversified experience in working with Educational, Advertising and PR Industry. She demonstrates proficiency in efficient client and media relations, corporate communication, research and content development. Sonu predominantly handles clients in hospitality, F&B, luxury and lifestyle verticals and has been responsible for national media pitching for the firm.
Sonu started her career as a Public Relations officer and prior to joining Davidson PR team in 2018, worked as an Account Manager with an Advertising firm in Gurgaon. She holds a Bachelor’s degree from Women’s Christian College, Chennai and Master’s degree from St. Teresas College, Ernakulam.
Rose began her career in Public Relations at Integrated brand-comm Private Limited, Chennai, where she managed and crafted external communications for clients in the FMCG, Entertainment and Real Estate sector. During her stint at brand-comm, she was instrumental in ensuring visibility for clients in the Kerala market. In 2019, she relocated to Thrissur where she joined Anvita Tours2Health as a content writer. However, her passion for public relations led her to join Davidson PR and communications as a Junior PR Associate.
Rose holds a Master’s in Public Relations from Stella Maris College (Chennai) and a Bachelor’s in Philosophy from Sophia College for Women (Mumbai). In her leisure time she enjoys painting, reading books on philosophy, cooking and gardening.
Angela is a dynamic millennial with a pinch of traditional values. Born and brought up in Saudi Arabia, she later moved to Pune to do her Bachelors in Media Communication from Symbiosis Centre for Media & Communication (SCMC). Prior to her first job, she had done internships in metro cities like Trivandrum, Kochi and Bangalore, including a short period in Davidson. She aspires to become better at what she does and hopes to leave a mark with the people she interacts with.
Shweta comes with over 14 years experience in the Public Relations domain, evolving with time and technology, right from the bygone era of sending faxes to air dropping documents today. She has over the years witnessed a major shift in media dynamics and changing client business requirements that has led to the PR machinery getting stronger and giving her impetus to have a more evolved mindset, thought process and approach towards client businesses.
The experiences over the years have made Shweta a capable and skilled professional who understands clients’ business and brand objectives in order to weave the right communications approach and storytelling. She has been associated with India’s leading PR agencies (Good Relations India, Golin, AvianWE, MSL, Weber Shandwick), leading communication mandates for brands such as Apple, Bose, Cartier, Crossword Bookstores, Godrej Consumer Products Ltd, Jabong.com, Jaeger LeCoultre, Jockey International, Mondelez India, Network18, Nike India, Playstation, Quora, Rolls-Royce, Samsonite, Saregama, Star India Pvt Ltd, Starwood Group of Hotels, Sony Pictures Network, The Rose Group, Times Network, Welspun, Viacom 18 Media Private Ltd, Virgin Atlantic Airways, Yatra.com, Zydus Wellness amongst others.
Shweta also branches out her PR experiences with teaching PR and Business Communications at EMDI and SCoRe, two of the leading Communications institutes in India.
Sruthi brings in a unique and enthusiastic approach to DPC. She holds a Bachelor’s degree inCommunicative English from Sree Narayana College, Punalur and later did her PG Diploma in Public Relations and Advertising from Kerala Media Academy, Kochi.
Sruthi began her career a year ago as a Content Writer and Public Relation Officer and later became a part of team Davidson PR. With an eager interest in politics, she has established Political PR as her forte. With genuine initiative to involve in different aspects of the profession, she puts her full self into learning and acquiring knowledge.
She enjoys experiences new things and is on constant lookout for it.